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This short video for students describes the fundamentals of rhetoric and shares some tips for appealing to an audience's ethos, logos and pathos in your speech.
This resource for students is a comprehensive explanation of how to analyse a persuasive article, from how to identify the contention and tone, to how persuasive techniques are used to position the reader. Techniques discussed, with examples, include the use of adjectives, adverbs, alliteration, appeals, anecdotes, everyday ...