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Listed under:  Economics and business  >  Marketing
Online

The Conversation: business strategies

This resource contains a series of explanatory articles about contemporary business strategy, innovation, and the digital economy. It can be used to develop a broad understanding of contemporary business strategy, innovation, and the digital economy.

Online

Growing Exotic Fruit - a niche farming enterprise

This unit of work uses the operation of an small agribusiness to explore what it means to be a producer in a small scale business. The unit focuses on the operation of a real-life, exotic fruit farm in northern New South Wales from which fruits are sold to local markets. The units provides five inquiry-based activities ...

Video

Growing exotic fruit - a niche market enterprise

This is a video(3:15 min) about John and Lyndall Piccone’s exotic fruit orchard at Tyagarah in New South Wales. The resource describes how the property produces more than 200 different tropical and sub-tropical fruits with the harvest beginning in early spring. Successive harvests serve to maintain customer interest in ...

Online

Developing and Designing New Product Lines and Marketing Strategies

This is a unit of work about developing new market lines and strategies to sell a new or revamped product. It includes researching existing markets, target markets and other influences that affect the marketing of a new product. The resource has a teacher guide and a presentation that provides background information and ...

Online

Climate educator guide, activity 5: investments in forest carbon

This is a teaching-learning resource containing teaching strategies and a student activity about identifying the valuable benefits, such as carbon sequestration, provided by forests. The resource has five tabs, four of which are relevant. The first tab provides information about policies and initiatives designed to protect ...

Video

Bruny Island Providore

This is a short clip in which the business owner of a Tasmanian fudge company describes the establishment and development of his confectionery business. Business owner, Michael, explains the production model behind his successful enterprise including the business location, the local sourcing of raw materials, and a world’s-first ...

Video

Mouat Farms - an Apple Orchard and much more. Batlow, New South Wales

This is a video about orchardist and jam-maker Kris Mouat and how she and her husband operate a fruit agribusiness. It shows scenes of their 'Wyola' property as she speaks of how she came to orcharding and now makes jam from fruits and berries, and how they operate a roadside shop and a pick-your-own-fruit facility. She ...

Video

A Year on a Farm: producer video

This is a video about operation of an organic orchard near Kalangadoo in South Australia and the commitment to biodiversity of its owners Michelle and Chris McColl. Michelle McColl describes and illustrates the annual cycle of work with the trees and fruit while discussing the economic and agronomical advantages of the ...

Video

Farm Diaries: producer video

This is a video about pig production at the Tintinara property of the Mount Boothby Pastoral Company in South Australia. Pigs at various stages are shown, including nursing piglets, weaned piglets weighing between 7 and 10k, and pigs close to a live weight of 100k. Pig producer Alastair Johnson gives statistics about the ...

Video

Investigating key Australian approaches to producing cotton, timber and wool: producer video

This is a video about short wool sheep breeds and how their wool is used at the MiniJumbuck factory at Narracorte South Australia to make quilts, underlays and pillows. Sheep are seen on farms as merino sheep producer Thyne McGregor and Southdown breeder Dee Nolan discuss the strengths of each type of wool and how each ...

Audio

Shane Gould reflects on being an Olympian, 2008

This is an edited sound recording of the former champion Australian swimmer Shane Gould talking about being an Olympian. Gould states that the values and ideals of the Olympic Movement are 'wonderful' and make Olympians feel 'a little bit special'. She reflects on the very big difference between the era when she competed, ...