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Chinese / Year 7 and 8 / Understanding / Language variation and change

Version 8

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Australian Curriculum, Assessment and Reporting Authority

Curriculum content descriptions

Identify the features of persuasive language and analyse its use in advertising (ACLCHU243)

Elaborations

discussing the impact of word choices, including 连接词, and stylistic devices (for example 排比，拟人，比喻) on the effectiveness of television and print advertising campaigns
considering the role of English in the world of Chinese advertising and how English words and expressions are embedded into Chinese speech to market products to Chinese speakers, within China and globally.

General capabilities

Literacy
Critical and creative thinking
Intercultural understanding
Personal and social capability

ScOT terms

Chinese languages, Advertising

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