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Listed under:  Economics and business  >  Marketing  >  Market research
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Skateboard survey

Explore how the height of skateboard ramps is related to kids' heights. Choose questions to ask in a survey. Choose a sample size to suit a budget and margin of error. Examine a table of results. Sort the data and use it to answer questions. Display the results using a boxplot. Identify conclusions supported by the evidence. ...

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Fashion design: studio

Explore how a fashion company works to design a range of clothes. Choose words to complete a description about tools of the trade. Answer questions about the roles of three departments within the company: market research, advertising and quality control. As you go, look up the meaning of tricky words. This learning object ...

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Healthy life survey: staying active

Explore why kids like to play sport. Choose questions to ask in a survey. For example, look at whether kids come from a sporty family, have friends that play or have a great coach. Examine a table of results. Sort the data and use it to answer questions. Display the results using a suitable type of graph such as a pie chart, ...

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Start a business: location and type

Start up a retail business such as a sports, electronics or clothes shop. Investigate the spending habits of local people, the location of competitors and shop sites available for rent. Choose the business type and location most likely to succeed. This learning object is one in a series of three objects.

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Start a business: location

Choose the best location to start up a retail business in electronics. Investigate the spending habits of local people, the location of competitors and shop sites available for rent. Choose the rental location where the business is most likely to succeed.This learning object is one in a series of three objects.

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Start a business: type

Start up a retail business at a given location. Choose a shop type such as sports, electronics or clothes. Investigate the spending habits of local people and the location of competitors. Choose the type of business most likely to succeed. This learning object is one in a series of three objects.

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Café consultant: attract customers

Test market demand for a café business. Survey customers and record their preferences for menu items, opening hours, look and feel. Identify the business choices most likely to succeed. For example, open a bright and funky café at dinner time serving omelettes, muffins and stir-fry dishes. Look closely at sales figures ...

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Café consultant: attract customer groups

Test market demand for a café business. Survey customers representing market groups and record their preferences for menu items, opening hours, look and feel. Identify the business choices most likely to succeed. For example, open a bright and funky café at dinner time serving omelettes, muffins and stir-fry dishes. Look ...

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Café consultant: spending habits

Test market demand and local competition for a café business. Survey customers representing market groups and record their preferences for menu items, opening hours, look and feel, and the amount they have to spend. Investigate similar cafés already operating. Identify the business choices most likely to succeed. For example, ...

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Muffin bakery: price and volume

Run a shop which bakes muffins. Investigate the fixed costs and variable costs involved in production. Look at how gross profit and net profit are calculated. Examine the effects of unsold stock on profit. Maximise profit by working out the best combination of production volume and price. Look closely at sales figures and ...

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Sales promotion leaflet for Victa dealers, 1970 - asset 1

This is a page from the Victa dealers’ leaflet of 1970. The page contains a large graph in the top left corner. There are three columns of text with large headings such as 'Advertise Now', describing the sales process. The fictional Victa representative, 'Lawna Green', is shown in a variety of poses around the text.