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Listed under:  Language  >  Text types  >  Persuasive texts
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The Kyoto Protocol: exploring a debate

Climate change remains a hot topic in Australia. Different people express various and often opposing viewpoints about how best to address climate change. As you watch this clip from 2007, explore the debate surrounding the Kyoto Protocol and practise analysing speakers' arguments.

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'Modern miniature photography at lowest cost', 1930s

This is a colour poster advertising Kodak cameras that was printed in the 1930s. Its text reads, 'LET US DEMONSTRATE THE MINIATURE KODAKS DE-LUXE' and 'Modern Miniature Photography AT LOWEST COST'. The miniature camera models, listed along the bottom of the poster, are Retina, Bantam, Duo and Suprema. The poster features ...

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GTV9, shooting a commercial on set, 1969

This is a black-and-white image from the original negative depicting a group of actors rehearsing for a Kellogg's Corn Flakes commercial in a studio at GTV-9 Television. Three men, wearing white shirts and ties, are seated at a table on which are laid breakfast items. Behind them stand a woman and man who are looking at ...

Video

Liberal Party Cinema Advertisement: 'The golden age', 1946

This is a cinema advertisement for the Liberal Party made for the election campaign of 1946. The advertisement uses footage of flocks of sheep and horses ploughing the land and of working factories to present a view of a young, fertile and vigorous Australia exporting its surplus to other countries. The advertisement contrasts ...

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Portraying the Exxon Valdez oil spill, 19 years on

Ever heard the phrase 'there are two sides to every story'? While some texts might seem to present both sides of the story, close analysis can often reveal otherwise. This clip from Foreign Correspondent explores some arguments about the after-effects of one of the world's worst oil-spills. The spill occurred in 1989 when ...

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Advertisements in schools

Should companies such as supermarkets be able to advertise directly to you at school? Find out about the school rewards programs offered by large supermarket chains. See what happens in the USA, where advertising is permitted in schools.

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The climate change debate

Climate change is a hot topic. Watch this clip to see examples of how some well-known Australians use language and persuasive techniques in a very public Q&A panel discussion on the issue.

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Books as a source of debate

Imagine a world destroyed by cataclysm, where you were left to wander through an ash-coated landscape populated by thieves, murderers and even cannibals. That's the vision offered by Cormac McCarthy's 2006 novel 'The road'. Dystopian fiction can often be bleak and pessimistic in terms of the view of humanity it offers readers. ...

Audio

Persuasive writing: albatrosses under threat

Imagine you are an ecologist who is desperate to save an endangered bird species, the Wandering Albatross. How can you convince people to support your cause? In this audio clip, explore how language choices can have a big impact on your audience.

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General Motors Holden - Holden's Number One, c1966

This black-and-white clip shows a television advertisement for General Motors-Holden's 1964 range of HD sedans and wagons. The advertisement uses a three-verse jingle with the refrain 'Holden's number one' while showing three scenarios to feature the Holden's attributes and versatility: a suburban family on a boating trip, ...

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Sheet music cover for the 'Aeroplane Jelly song'

This is an image of the front cover of the sheet music for the 'Aeroplane Jelly song' with a photograph of the composer, Albert Lenertz (1891-1943), wearing evening dress. The sheet music was produced by the Aeroplane Jelly Company in 1930.

Audio

Happy Little Vegemites

This is the famous advertising jingle for the yeast-based spread Vegemite, probably composed in 1949 and sung by The Happy Little Vegemites Trio. It concludes with a spoken message about Vegemite's nutritional value. According to the records of Kraft Foods Ltd, the makers of Vegemite, the jingle was first broadcast on Australian ...

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Advertising sign for Arnott's Biscuits, 1930-50

This is a hand-painted enamel and wooden Arnott's Biscuits advertising sign made in Sydney, New South Wales. A gold border surrounds the blue-grey background with text in black and red lettering: 'CHOOSE YOUR / Arnott's FAMOUS biscuits / THERE IS NO SUBSTITUTE FOR QUALITY'. The Arnott's parrot trademark is at lower left. ...

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'Clean up Australia' 10th birthday promotional poster, 1999

This is a poster both celebrating the 10th birthday of 'Clean Up Australia' and asking for the community's continuing support on Sunday 7 March 1999. 'All we really want is your presence' is the main message. Under the text is a stylised representation of Australia, surrounded by a fan of golden yellow lines representing ...

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Medal from Cole's Book Arcade, c1885

This is a gilt bronze medal from Cole's Book Arcade in Melbourne. On the obverse is a tree fern and the words: 'THE / GOVERNMENT / OF / RIGHT / THE / RELIGION / OF / GOODNESS / THE / ENGLISH / LANGUAGE / IMPROVED / BY THE / BEST WORDS / OF ALL OTHER / LANGUAGES'. On the reverse is another inscription around a rainbow: 'UNITED ...

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John Danks and Son product catalogue, c1900

This is a booklet promoting household appliances sold by John Danks and Son Pty Ltd stores in Melbourne and Sydney. It consists of 16 pages of illustrated products, with a grey cardboard cover. The front cover features a line drawing of a woman wearing an apron and standing at a Lux stove. The back cover features a list ...

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Publicity brochure for Frigidaire domestic refrigerators, 1950

This item is a 1950 brochure printed in Australia advertising 'Frigidaire' brand electric refrigerators. It is titled 'Your New Frigidaire Built and Backed by General Motors With Money-Saving Meter-Miser'. The brochure is one sheet folded in half and printed in several colours including blue, mustard and black on a white ...

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Publicity brochure for Frigidaire domestic refrigerators, 1938

This is a colour brochure dating from 1938 that advertises the 'Frigidaire' brand electric refrigerators made by General Motors-Holden Ltd. Titled 'Frigidaire - Better than ever before!' the brochure features a white and blue background with black text and black-and-white photographs. The front features a hand-tinted photograph. ...

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'Better snapshots are easier now' poster, 1930s

This is a colour poster, advertising Kodak cameras, that was printed in the 1930s. The advertising slogan reads 'BETTER SNAPSHOTS are EASIER NOW with new "Body-Release" Kodaks'. The poster features an illustration of a smiling woman in a sundress who is lying on grass and holding a folding Kodak camera. The word ‘KODAK’ ...

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'Double your week-end fun, go with a Kodak' poster, 1930s

This is a colour poster, advertising Kodak cameras, that was produced in the 1930s. The advertising slogan reads 'DOUBLE YOUR WEEK-END FUN Go with a Kodak THE SNAPSHOTS YOU WANT TOMORROW YOU MUST MAKE TODAY'. The poster features an illustration of a woman in a short green playsuit and necktie. She is kneeling down, holding ...