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Listed under:  Language  >  Text types  >  Persuasive texts
Moving Image

The Kyoto Protocol: exploring a debate

Climate change remains a hot topic in Australia. Different people express various and often opposing viewpoints about how best to address climate change. As you watch this clip from 2007, explore the debate surrounding the Kyoto Protocol and practise analysing speakers' arguments.

StillImage

'Modern miniature photography at lowest cost', 1930s

This is a colour poster advertising Kodak cameras that was printed in the 1930s. Its text reads, 'LET US DEMONSTRATE THE MINIATURE KODAKS DE-LUXE' and 'Modern Miniature Photography AT LOWEST COST'. The miniature camera models, listed along the bottom of the poster, are Retina, Bantam, Duo and Suprema. The poster features ...

StillImage

GTV9, shooting a commercial on set, 1969

This is a black-and-white image from the original negative depicting a group of actors rehearsing for a Kellogg's Corn Flakes commercial in a studio at GTV-9 Television. Three men, wearing white shirts and ties, are seated at a table on which are laid breakfast items. Behind them stand a woman and man who are looking at ...

Video

Liberal Party Cinema Advertisement: 'The golden age', 1946

This is a cinema advertisement for the Liberal Party made for the election campaign of 1946. The advertisement uses footage of flocks of sheep and horses ploughing the land and of working factories to present a view of a young, fertile and vigorous Australia exporting its surplus to other countries. The advertisement contrasts ...

Moving Image

Portraying the Exxon Valdez oil spill, 19 years on

Ever heard the phrase 'there are two sides to every story'? While some texts might seem to present both sides of the story, close analysis can often reveal otherwise. This clip from Foreign Correspondent explores some arguments about the after-effects of one of the world's worst oil-spills. The spill occurred in 1989 when ...

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Advertisements in schools

Should companies such as supermarkets be able to advertise directly to you at school? Find out about the school rewards programs offered by large supermarket chains. See what happens in the USA, where advertising is permitted in schools.

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The climate change debate

Climate change is a hot topic. Watch this clip to see examples of how some well-known Australians use language and persuasive techniques in a very public Q&A panel discussion on the issue.

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Books as a source of debate

Imagine a world destroyed by cataclysm, where you were left to wander through an ash-coated landscape populated by thieves, murderers and even cannibals. That's the vision offered by Cormac McCarthy's 2006 novel 'The road'. Dystopian fiction can often be bleak and pessimistic in terms of the view of humanity it offers readers. ...

Video

General Motors Holden - Holden's Number One, c1966

This black-and-white clip shows a television advertisement for General Motors-Holden's 1964 range of HD sedans and wagons. The advertisement uses a three-verse jingle with the refrain 'Holden's number one' while showing three scenarios to feature the Holden's attributes and versatility: a suburban family on a boating trip, ...

Image

Sheet music cover for the 'Aeroplane Jelly song'

This is an image of the front cover of the sheet music for the 'Aeroplane Jelly song' with a photograph of the composer, Albert Lenertz (1891-1943), wearing evening dress. The sheet music was produced by the Aeroplane Jelly Company in 1930.

Audio

Happy Little Vegemites

This is the famous advertising jingle for the yeast-based spread Vegemite, probably composed in 1949 and sung by The Happy Little Vegemites Trio. It concludes with a spoken message about Vegemite's nutritional value. According to the records of Kraft Foods Ltd, the makers of Vegemite, the jingle was first broadcast on Australian ...

Audio

Persuasive writing: albatrosses under threat

Imagine you are an ecologist who is desperate to save an endangered bird species, the Wandering Albatross. How can you convince people to support your cause? In this audio clip, explore how language choices can have a big impact on your audience.

Teacher resource

Cooee: a call to war: Teacher idea

This Teacher idea uses footage and photographs of the First World War to help students understand the causes of the War, the experiences of those who fought, the reactions of those on the home front and the Anzac legacy that continues today. It includes a unit of work developed and trialled by a teacher.

Video

General Motors Holden - The Time Is Now, 1966

This clip shows a black-and-white television advertisement for the General Motors-Holden's 1966 HR sedan. An aerial shot closes in on a bikini-clad young woman on a beach. In a dream-like scenario she sits up to see a Holden car on the shore. She runs to it, and as she gets closer the car is shown from various angles. Inside, ...

Video

General Motors Holden - Make it Yours, 1968

This clip shows a black-and-white television advertisement for the 'new-generation' 1968 Holden HK Premier sedan. The advertisement features young people driving the Premier sedan along city roads during the day and in the evening. There are interior and exterior shots of the car, close-ups of glamorous people and shots ...

Video

General Motors Holden - 'Football, Meat Pies, Kangaroos and Holden Cars', c1976

This clip shows a television advertisement from about 1976 for General Motors-Holden's cars. It includes a montage of Australian icons such as the beach, the Australian flag, meat pies, koalas, kangaroos and Australian Rules football. These images are intercut with footage of people driving 1970s Holden cars including the ...

Video

General Motors Holden - Holden's Got More Horses, 1966

This clip shows a 1966 black-and-white television advertisement for the General Motors-Holden's HR sedan. In the clip a man leaves a suburban home and drives an HR sedan in mountainous terrain. The car and road are shown from various angles, intercut with shots of galloping wild horses. The upbeat soundtrack is punctuated ...

Video

General Motors Holden - FE Holden: The Average Man, 1956

This black-and-white clip shows a television advertisement for the 1956 Holden FE sedan. A male General Motors-Holden's (GMH) representative describes the three-year design and manufacture process involved in developing the new Holden. His voice-over accompanies scenes of a life-sized plastic model of a male driver used ...

Video

General Motors Holden - Range of Products, c1958

This black-and-white clip shows an advertisement for the wide range of products, vehicles and equipment manufactured by General Motors-Holden's (GMH) and its subsidiaries. A narration accompanies scenes of GMH cars in a suburban street, GMH domestic appliances, its Dandenong factory producing parts for its subsidiary NASCO ...

Video

General Motors Holden - Export Holden, c1962

This black-and-white clip shows a television advertisement that details the export of General Motors-Holden's (GMH) cars across the Asia-Pacific region and beyond. A male narrator explains in voice-over the history of Holden exports between 1954 and 1962. The advertisement features what is mostly actuality footage of the ...