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Listed under:  Economics and business  >  Marketing  >  Public relations
Interactive resource

Innovation cycle: service

Look at processes and skills needed for after-sales service. Explore a case study on global support for catamaran ferries made in Australia by Incat. See how the innovators provide services such as training, maintenance and emergency repairs. Investigate problems customers might have with a tent after buying it. Choose ...


Dirty War, 2005: 'The Americans are coming'

This clip shows the arrival of US military personnel in central Queensland prior to the joint military training exercises held by the USA and Australia known as Operation Talisman Sabre 2005. A narrator describes the public relations exercise that took place to encourage goodwill, and members of the public view military ...

Interactive Resource

MoneySmart: Rookie: shopping for a mobile

This is a role-play activity about making choices to buy a mobile phone and seek consumer redress when the phone fails to meet stated expectations. The character's first independent choice is the colour of the phone. Then she is given choices about what to do when the phone in the box is the wrong colour and when she can't ...