Civics and citizenship / Year 9 / Civics and Citizenship Knowledge and Understanding / Government and democracy

Curriculum content descriptions

How citizens’ political choices are shaped, including the influence of the media  (ACHCK076)

  • examining a range of strategies used to persuade citizens’ electoral choices such as public debate, media, opinion polls, advertising, interest groups and political party campaigns
  • discussing how social media is used to influence people’s understanding of issues
General capabilities
  • Critical and creative thinking Critical and creative thinking
  • Ethical understanding Ethical understanding
ScOT terms

Election campaigns,  Political attitudes,  Lobby groups,  Advertising campaigns

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