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Listed under:  Language  >  Text types  >  Persuasive texts  >  Advertising

Hoadley's Barrackville cocoa advertisement, c1913

This is a segment from a film compilation, made by the National Film and Sound Archive, of a series of black-and-white silent advertisements, most of them from about 1910. The advertisement shown is for Hoadley's Barrackville cocoa and the segment begins with animated footage of a large tin of Hoadley's cocoa knocking 14 ...

Interactive resource

Fashion design: advertising

Help plan an advertising campaign for clothes made by a fashion design company. Review catalogue mock-ups, images and marketing text. Choose the items which best meet the company's needs. Compare and contrast three magazines, and decide which is best suited for your target market. As you go, look up the meaning of tricky ...


Gender in advertising

This collection of 13 digital curriculum resources, including video clips and images, comprises Australian advertisements spanning 40 years from 1925 to 1966. In the advertisements for a range of predominantly domestic products, men and women are portrayed as taking on specific and distinctive roles that appear to be defined ...