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Listed under:  Marketing

Shane Gould reflects on being an Olympian, 2008

This is an edited sound recording of the former champion Australian swimmer Shane Gould talking about being an Olympian. Gould states that the values and ideals of the Olympic Movement are 'wonderful' and make Olympians feel 'a little bit special'. She reflects on the very big difference between the era when she competed, ...


The Conversation: business strategies

This resource contains a series of explanatory articles about contemporary business strategy, innovation, and the digital economy. It can be used to develop a broad understanding of contemporary business strategy, innovation, and the digital economy.


National Bank money box, 1975-81

This small green plastic money box was used as a marketing tool by the National Bank Australasia in the late 1970s. Styled as a safe, it has a circular front door fastened by three white plastic discs operated by combination locks. 'National Bank Minibank' and the bank's logo are on the front in raised gold lettering.


Coca-Cola yo-yos, c1980

These two plastic yo-yos were used as marketing tools by the Coca Cola company between 1978 and 1983. The yo-yo on the left is red with white text reading 'SUPER / Enjoy / Colo-Cola / TRADE MARK REGD / Made in Philippines / *GENUINE RUSSELL YO-YO*'. The yo-yo on the right is a pinkish red with red and white text on each ...


'Skippy' game and memorabilia, 1968-70

This is a collection of 'Skippy, the bush kangaroo' memorabilia. It includes a 'Skippy' board game, made by John Sands and Fauna Productions, Australia, in 1968-70. The game is pictured with its instructions and its cardboard box, which is illustrated with a picture of Skippy and the character Sonny in front of the ranger ...


Mount Franklin water bottles, 2007

These are three bottles containing 'Mount Franklin' spring water, designed by D3 Design, Paddington, New South Wales, 2003 and made by Coca-Cola Amatil (Australia). The three bottles contain 600 mL, 1 L and 1.5 L of spring water.


Allen's motorcycling collector cards, 1927-30

These are 52 Allen's collector cards featuring Australian and international motorcycle riders. On the front of each card is a blue-tinted photograph of a rider together with their name. The reverse side of the card features information about the rider and about Allen's confectionery.