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Listed under:  Niche markets
Video

Film distributor or taste maker?

Madman Entertainment co-founder Paul Wiegard isn't sure if his organisation, which was set up to distribute films, has become a taste maker or simply mirrors a natural shift in Australia's tastes. One thing is certain though, as program host Marcus Westbury says, 'Madman is the '500 pound gorilla' of Australian niche culture.'

Video

Gilmore Braes Heritage Beef: creating a 'niche market' farming ancient breeds of cattle

This is a video about how Batlow farmers Ian and Mandy McCorkindale produce and market meat from Scottish Highland and Welsh Black cattle. It shows scenes of the cattle on the farm and meat being prepared in the butchery as Ian McCorkindale describes the process, value and rewards of marketing their beef directly to the ...