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Listed under:  Economics and business  >  Economy  >  Markets  >  Niche markets
Moving Image

Film distributor or taste maker?

Madman Entertainment co-founder Paul Wiegard isn't sure if his organisation, which was set up to distribute films, has become a taste maker or simply mirrors a natural shift in Australia's tastes. One thing is certain though, as program host Marcus Westbury says, 'Madman is the '500 pound gorilla' of Australian niche culture.'

Video

Lift Off - That's Not Fair, 1992: 'Bonza is tops, Bonza is ace!'

This clip shows Poss (Erin Pratten) watching a gymkhana on television with her friend Kim (Maria Nguyen) and daydreaming about owning a pony of her own, when two spruikers from an advertisement for Bonza breakfast cereal literally come out of the television into the living room and speak directly to the girls. They promise ...

Video

You Have No Secrets, 1992: Target demographic

This clip shows a political direct mail consultant in southern California, USA, explaining how a 'process of elimination' is used to establish particular groups in society prior to specific targeting with political mail-outs. Frank explains that southern California has a large gay population and finding these people is ...

Moving Image

Gilmore Braes Heritage Beef: creating a 'niche market' farming ancient breeds of cattle

This is a video about how Batlow farmers Ian and Mandy McCorkindale produce and market meat from Scottish Highland and Welsh Black cattle. It shows scenes of the cattle on the farm and meat being prepared in the butchery as Ian McCorkindale describes the process, value and rewards of marketing their beef directly to the ...