Learning objects Fashion design: advertising


Help plan an advertising campaign for clothes made by a fashion design company. Review catalogue mock-ups, images and marketing text. Choose the items which best meet the company's needs. Compare and contrast three magazines, and decide which is best suited for your target market. As you go, look up the meaning of tricky words. This learning object is one in a series of four objects.

Educational details

Key learning objectives
  • Students explore methods used in texts to communicate meaning, including print and visuals.
  • Students analyse how purpose and audience shape community texts such as catalogues and magazine advertisements.
  • Students select textual elements appropriate to a purpose.
  • Students explore how the choice of words and text structures contribute to how a text portrays particular social groups.
Educational value
  • Relates the selection of images and construction of sentences to a target audience.
  • Demonstrates how conjunctions can be used to combine short sentences containing related ideas.
  • Shows how customer profiles can be used to focus advertisements for a target audience.
  • Tests understanding of key concepts through a multiple-choice quiz.
  • Contains a glossary of difficult terms and their pronunciation.
Year level

5; 6; 7; 8; 9

Learning area
  • english;
  • Technologies
  • Technology/Designing, making and appraising
  • English/Speaking and listening
  • English/Reading and viewing
  • English/Writing
  • English/Informal settings
  • English/Everyday texts
  • English/Text construction
  • English/Critical literacy
  • English/Unfamiliar vocabulary
  • English/Visual texts
  • Technology/Everyday products
  • Technology/Promotion
  • Technology/Audience
  • Technology/Information management
  • Analysis;
  • Application;
  • Comprehension;
  • Knowledge
Student activity
  • Interactives;
  • Comprehension Activity;
  • Analysis;
  • Modelling
Learning design
  • Experiential learning;
  • Independent learning;
  • Problem solving;
  • Visual learning

Other details

  • Subject matter expert
  • Technical implementer
  • Publisher
  • Date of contribution: 27 May 2014
  • Organisation: Education Services Australia
  • Address: Melbourne VIC 3000 Australia
  • URL: http://www.esa.edu.au/
Access profile
  • Colour independence
Learning resource type
  • Interactive Resource
  • Microsoft Internet Explorer - minimum version: 8.0 (MS-Windows) - maximum version: 9.0 (MS Windows)
  • Firefox - minimum version: (MS-Windows)
  • Safari - minimum version: 5.1 (MacOS)
Operating systems
  • MacOS - minimum version: 10.6
  • MS-Windows - minimum version: XP - maximum version: 7
Platform requirements
  • Hyperlinks to definitions of tricky words may fail if using Flash Player v.8 (security settings prevent Javascript launching a new browser window).
  • © Education Services Australia Ltd, 2013, except where indicated under Acknowledgements.