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Learning objects Start a business: location and type

TLF ID L3230

Start up a retail business such as a sports, electronics or clothes shop. Investigate the spending habits of local people, the location of competitors and shop sites available for rent. Choose the business type and location most likely to succeed. This learning object is one in a series of three objects.

Educational details

Key learning objectives
  • Students explore how retail profitability is related to customer demand, competition and shopfront location.
  • Students analyse market research evidence to identify a profitable type of retail business and shop location.
Educational value
  • Highlights the significance of market research when locating retail outlets.
  • Includes a town map showing key locations of residential and business consumers, existing businesses and potential retail sites.
  • Feedback encourages students to examine business outcomes and adapt business ideas.
  • Task design supports repeated testing of ideas and an iterative approach to business modelling.
Year level

9; 10

Learning area
  • studies of society and environment
  • Studies of society and environment/Resources
  • Studies of society and environment/Economics
  • Studies of society and environment/Enterprise
  • Studies of society and environment/Commerce
  • Studies of society and environment/Business
  • Studies of society and environment/Consumer economics
  • Analysis;
  • Application;
  • Comprehension;
  • Knowledge
Student activity
  • Interactives;
  • Experiment;
  • Analysis;
  • Modelling
Learning design
  • Experiential learning;
  • Independent learning;
  • Problem solving;
  • Visual learning

Other details

  • Script writer
  • Name: Paige Gibbs
  • Address: Balmain NSW 2041 Australia
  • Subject matter expert
  • Name: Jacquiline Shimeld
  • Address: Surry Hills NSW 2010 Australia
  • Subject matter expert
  • Name: Colin Bell
  • Organisation: Bell Solutions
  • Address: Wananup WA 6210 Australia
  • Educational validator
  • Name: Andrew Brown
  • Address: Ashgrove QLD 4060 Australia
  • Technical implementer
  • Publisher
  • Date of contribution: 20 Sep 2013
  • Organisation: Education Services Australia
  • Address: Melbourne VIC 3000 Australia
  • URL:
Access profile
  • Colour independence
  • Device independence
  • Hearing independence
Learning resource type
  • Interactive Resource
  • Microsoft Internet Explorer - minimum version: 8.0 (MS-Windows) - maximum version: 9.0 (MS Windows)
  • Firefox - minimum version: (MS-Windows)
  • Safari - minimum version: 5.1 (MacOS)
Operating systems
  • MacOS - minimum version: 10.6
  • MS-Windows - minimum version: XP - maximum version: 7
  • © Education Services Australia Ltd, 2013, except where indicated under Acknowledgements.