Learning objects Café consultant: spending habits

TLF ID L3236

Test market demand and local competition for a café business. Survey customers representing market groups and record their preferences for menu items, opening hours, look and feel, and the amount they have to spend. Investigate similar cafés already operating. Identify the business choices most likely to succeed. For example, open an elegant café at 6-9pm serving steak, chicken and stir-fry dishes. Look closely at sales figures and make adjustments. This learning object is the last in a series of three objects that progressively increase in difficulty.



Educational details

Key learning objectives
  • Students explore how retail profitability is related to customer demand and competition.
  • Students analyse market research evidence to identify profitable trading hours, ambience and menu items.
Educational value
  • Highlights the significance of market research when locating retail outlets.
  • Encourages students to examine business outcomes and adapt business ideas.
  • Supports repeated testing of ideas and an iterative approach to business modelling.
Year level

9; 10

Learning area
  • studies of society and environment
Strand
  • Studies of society and environment/Resources
Concept
  • Studies of society and environment/Economics
  • Studies of society and environment/Enterprise
  • Studies of society and environment/Commerce
  • Studies of society and environment/Business
  • Studies of society and environment/Consumer economics
Skill
  • Analysis;
  • Application;
  • Comprehension;
  • Knowledge
Student activity
  • Interactives;
  • Experiment;
  • Analysis;
  • Modelling;
  • Data manipulation and interpretation
Learning design
  • Experiential learning;
  • Independent learning;
  • Problem solving;
  • Visual learning

Other details

Contributors
  • Subject matter expert
  • Name: Colin Bell
  • Organisation: Bell Solutions
  • Address: Wananup WA 6210 Australia
  • Subject matter expert
  • Name: Colin Bell
  • Organisation: Bell Solutions
  • Address: Wananup WA 6210 Australia
  • Script writer
  • Technical implementer
  • Publisher
  • Date of contribution: 09 Oct 2013
  • Organisation: Education Services Australia
  • Address: Melbourne VIC 3000 Australia
  • URL: http://www.esa.edu.au/
Access profile
  • Colour independence
  • Device independence
  • Hearing independence
Learning resource type
  • Interactive Resource
Browsers
  • Microsoft Internet Explorer - minimum version: 8.0 (MS-Windows) - maximum version: 9.0 (MS-Windows)
  • Firefox - minimum version: (MS-Windows)
  • Safari - minimum version: 5.1 (MacOS)
Operating systems
  • MacOS - minimum version: 10.6
  • MS-Windows - minimum version: XP - maximum version: 7
Rights
  • © Education Services Australia Ltd, 2013, except where indicated under Acknowledgements.

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