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Learning objects Selling: chocolate


Boost the sales of a chocolate company. Survey people aged under 16. Choose ingredients for a new chocolate bar to fit in with the survey results. Get feedback from a taste test. Design labelling for a new chocolate wrapper to fit in with market research results. Make a promotional sign that will appeal to the target audience. Check a graph to compare sales figures of the new chocolate bar against other bars. This learning object is the second in a series of three objects that progressively increase in difficulty.

Educational details

Key learning objectives
  • Students decode, interpret and apply information from texts by incorporating visual elements.
  • Students relate a text to their own knowledge and experiences.
  • Students identify literal meanings and inferential meanings in texts.
  • Students identify the meaning of a text by referring to illustrations and text structure.
  • Students use information from written and visual texts to construct new text.
  • Students explore how certain word choices and text structures appeal to particular social groups.
Educational value
  • Illustrates and applies visual elements and strategies used in advertisements to suit target audiences.
  • Shows how surveys can identify patterns in age group preferences for colours, words and text structures.
  • Compares sales graphs and relates these to statements about marketing strategies.
  • Enables students to select images, colour and text in advertisements and packaging.
  • Provides a framework for students to design a new product to match preferences stated in survey responses.
Year level


Learning area
  • english
  • English/Language
  • English/Literacy
    • English/Visual texts
    • English/Comprehension
    • English/Critical literacy
    • Knowledge;
    • Comprehension;
    • Application
    Student activity
    • Interactives;
    • Comprehension Activity;
    • Analysis;
    • Modelling;
    • Multiple Choice Questions
    Learning design
    • Experiential learning;
    • Independent learning;
    • Problem solving;
    • Visual learning

    Other details

    • Technical implementer
    • Publisher
    • Date of contribution: 20 Sep 2013
    • Organisation: Education Services Australia
    • Address: Melbourne VIC 3000 Australia
    • URL:
    Access profile
    • Colour independence
    • Device independence
    Learning resource type
    • Interactive Resource
    • Microsoft Internet Explorer - minimum version: 8.0 (MS-Windows) - maximum version: 9.0 (MS-Windows)
    • Firefox - minimum version: (MS-Windows)
    • Safari - minimum version: 5.1 (MacOS)
    Operating systems
    • MacOS - minimum version: 10.6
    • MS-Windows - minimum version: XP - maximum version: 7
    • © Education Services Australia Ltd, 2013, except where indicated under Acknowledgements.