Close message Scootle has stopped supporting resources that use the Adobe Flash plug-in from 18 Dec 2020. Learning paths that include these resources will have alerts to notify teachers and students that one or more of the resources will be unavailable. Click here for more info.

Image Moorcroft vase, 1949-73

TLF ID M000829

This is an earthenware vase made in England by William Moorcroft at some time between 1949 and 1973. It features a smooth upright rim and bulbous sides, a painted blue flowerhead with green leaves on each side. It is covered with a glossy blue glaze. The vase is 9.0 cm wide and 8.0 cm high.

Educational details

Educational value
  • From an early age William Moorcroft (1872-1945) had his heart set on a career as a potter. He proved to be a talented artist and after successfully studying at what is now the Royal College of Art in London, he was offered a job as a designer at the Macintyre and Co pottery. There he became known for his experimental pottery designs. His gift for innovation in creating new shapes and techniques was matched only by the flamboyant and creative use of colour and glazes with which he decorated his work. In 1912 he left Macintyre and entered into a financing arrangement with Liberty's of London, his biggest customer. Liberty financed the pottery and continued to control Moorcroft until 1962.
  • From 1922 William Moorcroft became a master of the flambé glaze technique, a very demanding and complex process, the technical secrets of which he kept from all but his son, Walter. The company became 'Potter to Her Majesty The Queen' in 1927. William's output was prolific and he received awards at several exhibitions and trade fairs. His son took over management of the pottery when William died in 1945.
Topics Ceramics Vases

Other details

  • Contributor
  • Name: Powerhouse Museum
  • Organization: Powerhouse Museum
  • Description: Content provider
  • Address: NSW, AUSTRALIA
  • URL:
  • Name: Moorcroft
  • Organization: Moorcroft
  • Description: author
  • Address: England
  • Resource metadata contributed by
  • Name: Education Services Australia Ltd
  • Organisation: Education Services Australia Ltd
  • Address: AUSTRALIA
  • URL:
Access profile
  • Generic
Learning Resource Type
  • Image
  • © Curriculum Corporation and Trustees of the Museum of Applied Arts and Sciences 2010 (except where otherwise indicated). You may view, display, print out, copy and modify this material for non-commercial educational purposes provided you retain all acknowledgements associated with the material.