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BTN: Did you see it? Subliminal advertising

Video BTN: Did you see it? Subliminal advertising

TLF ID M015703

Are you persuaded to purchase products by the advertising you see on TV? If advertising was so subtle that we couldn't distinguish it from the content of the shows we watch, what effect might this have? Watch this clip and find out how some advertisers are using hidden messages to advertise products and influence our purchasing choices.

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Educational details

Educational value
  • This resource is available on ABC Splash
Year level

6; 7

Topics Text structure Advertising Reading Reading comprehension Television Sentences (Grammar) Language conventions Text types Viewing Causality Text purpose
Learning area
  • English

Other details

Contributors
  • Contributor
  • Name: Australian Broadcasting Corporation
  • Organization: Australian Broadcasting Corporation
  • Description: Creator
  • URL: http://www.abc.net.au
  • Name: Education Services Australia
  • Organization: Education Services Australia
  • Description: Data manager
  • Address: VIC, AUSTRALIA
  • URL: http://www.esa.edu.au/
  • Publisher
  • Name: Australian Broadcasting Corporation
  • Organization: Australian Broadcasting Corporation
  • Description: Publisher
  • URL: http://www.abc.net.au
  • Resource metadata contributed by
  • Name: Education Services Australia Ltd
  • Organisation: Education Services Australia Ltd
  • Address: AUSTRALIA
  • URL: www.esa.edu.au
Access profile
  • Generic
Learning Resource Type
  • Video
Rights
  • Metadata © Australian Broadcasting Corporation and Education Services Australia Ltd 2012 (except where otherwise indicated). Digital content © Australian Broadcasting Corporation 2012 (except where otherwise indicated).