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Video Rugby Farms – Horticulture and changes in farming practice

TLF ID M019380

This is a video about farmer and business man Matt Hood and how he, his father and brother operate Rugby Farm, a vegetable production agribusiness. It shows scenes of the business past and present as he tells of the many generations who have worked the farm, the 12,000 acres of vegetables grown each year, and the exciting and reactive nature of vegetable production. Speaking of changes in the business, he points out that the grower must now deliver what the customers want to buy, not what the farmer is able to grow, and he goes on to identify the strength of Rugby Farm's relationship with Coles Supermarkets. The video lasts for 2:36 min and concludes with Hood expressing his love for what he does and his belief that nothing could be more rewarding than growing healthy food for the people of Australia.

Educational details

Educational value
  • This resource is of considerable value for studies of agriculture and agribusiness in 21st century Australia, particularly in the context of subjects such as year 7 Economics and Business, and years 7/8 Design and Technologies. Rugby Farm is a substantial agribusiness, each year producing crops of 12 different vegetables on 5000ha, employing more than 500 staff, operating 125 tractors and 25 semi-trailers, and supplying major Australian markets.
  • Matt Hood's description of the changed relationship between the market and the grower is especially relevant to the content description in the year 7 Economics and Business curriculum about the ways consumers and producers respond to and influence each other in the market. He also mentions their 'business'; exposure to 'Mother Nature' and the need to be reactive. His recognition of risk is relevant to the content description, also in year 7, that refers to the characteristics of successful businesses. Rugby Farm mitigates the risk of crop loss or failure by farming at a range of locations in the Gatton region.
  • In the years 7/8 design and technologies curriculum the resource supports content descriptions in the Knowledge and understanding strand that refer firstly to the ways in which products evolve locally and regionally through the creativity, innovation and enterprise of individuals and secondly to sustainable ways of producing food in managed environments. Rugby Farm was established in 1912 and has seen many changes. The passion of the Hood family and their commitment to growing healthy food are clearly evident throughout the video.
Year level

7; 8

Learning area
  • Humanities and social sciences
  • Economics and business
  • Design and technologies
  • Technologies

Other details

  • Contributor
  • Name: Education Services Australia
  • Organization: Education Services Australia
  • Description: Data manager
  • Address: VIC, AUSTRALIA
  • URL:
  • Copyright Holder
  • Name: AgriFood Skills Australia
  • Organization: AgriFood Skills Australia
  • URL:
  • Publisher
  • Name: AgriFood Skills Australia
  • Organization: AgriFood Skills Australia
  • Description: Publisher
  • URL:
  • Resource metadata contributed by
  • Name: Education Services Australia Ltd
  • Organisation: Education Services Australia Ltd
  • Address: AUSTRALIA
  • URL:
Access profile
  • Unknown
Learning Resource Type
  • Video
  • © AgriFood Skills Australia 2015. Except where indicated otherwise, this material may be used in accordance with the Standard YouTube License at