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Listed under:  Language  >  Text types  >  Persuasive texts  >  Advertising
Listed under:  Economics and business  >  Marketing  >  Promotion (Marketing)  >  Advertising
Downloadable

Buy me!

In this lesson students learn about how advertising can influence consumers. This cross-curricular lesson aims for students to identify persuasive techniques, recognise gimmicks and how they work, investigate the influence of advertising on consumer choice, develop creative thinking, explore creative and persuasive writing ...

Online

Creating your own potato chips: marketing

Learn how to make an advertisement! In this activity young learners will produce a short (30-60 second) advertisement to promote potato chips. This learning activity is the final part of a sequence of 3 individual learning activities focused on creating your own potato chips. The order of these learning activities are: ...

Downloadable

Owning a pet

This lesson asks students to explore statistics about pet ownership in Australia and the cost of buying and maintaining a pet. During the activities, students are asked to gather and compare data about pets in Australia using trusted information sources such as the RSPCA. They go on to consider the costs and benefits of ...

Interactive

MoneySmart: needs and wants

This resource is two interrelated activities about distinguishing between needs and wants and shopping for best value. The first level shows Flynn, a young child who needs various items for school. Users choose the clothing and personal items they consider essential. They can swap items and review their choices. The second ...

Online

MoneySmart: Advertising detectives

In ASIC's MoneySmart Teaching Advertising detectives students will become detectives in a bid to help solve an alarming case of advertisements influencing children to buy or want a product. Students will investigate the different gimmicks/tricks used in advertising, how they target children and how their effect can be minimised. ...

Online

Consumer culture: Are we being bought?

This is a unit of inquiry made up of 12 learning sequences for year 7 in the English for the Australian Curriculum resource. Each learning sequence contains a series of resources, suggested activities to carry out with students and a post-activity reflection. Students focus on using critical literacy skills to explore ...

Online

MoneySmart: Kieren's coin

This is a year 2 mathematics unit of work about money. The unit is intended to take about 10 hours of teaching and learning time. It consists of 11 student activities supported by teacher notes on curriculum, pedagogy and assessment. Student activities include responding to a story about a rare foreign coin, interacting ...

Video

BTN: Did you see it? Subliminal advertising

Are you persuaded to purchase products by the advertising you see on TV? If advertising was so subtle that we couldn't distinguish it from the content of the shows we watch, what effect might this have? Watch this clip and find out how some advertisers are using hidden messages to advertise products and influence our purchasing ...

Interactive

It all 'ads' up!

Students create and explore advertising jingles.