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Developing and Designing New Product Lines and Marketing Strategies

This is a unit of work about developing new market lines and strategies to sell a new or revamped product. It includes researching existing markets, target markets and other influences that affect the marketing of a new product. The resource has a teacher guide and a presentation that provides background information and ...

Online

IP in everyday life

This is an interactive resource about products that exist in everyday life that have protected intellectual property. The resource is presented as a timeline of one day, beginning at breakfast in the morning through until night. Interactive images appear as the mouse scrolls across the timeline. These images are linked ...

Video

CERES Environment Park

This is a video about the sustainable not-for-profit agribusiness operated by the Centre for Education and Research in Environmental Strategies (CERES) in inner Melbourne. CERES Environment Park runs an organic farm, fruit and vegetable delivery business, and delivers educational programs to schools. Presented by the ...

Video

Carey Bros Queensland

This is a video about the operation of the Carey Brothers meat production business. Introduced by Greg Carey, the video shows beef cattle at the company's abattoir as he lists the numbers of cattle, lambs and pigs processed in a typical week and the numbers of staff employed at the plant. He praises the resilience of the ...

Video

Cascades Nursery - focus on growing trees

This is a video about tree grower Mandy McCorkindale and how she and her husband propagate, grow and sell 300 different trees at Cascades Nursery at Batlow, New South Wales. It shows footage of their activities in various parts of the nursery as she outlines the advantages of buying advanced trees that have been hardened ...

Video

Growing exotic fruit - a niche market enterprise

This is a video(3:15 min) about John and Lyndall Piccone’s exotic fruit orchard at Tyagarah in New South Wales. The resource describes how the property produces more than 200 different tropical and sub-tropical fruits with the harvest beginning in early spring. Successive harvests serve to maintain customer interest in ...

Video

Gilmore Braes Heritage Beef: creating a 'niche market' farming ancient breeds of cattle

This is a video about how Batlow farmers Ian and Mandy McCorkindale produce and market meat from Scottish Highland and Welsh Black cattle. It shows scenes of the cattle on the farm and meat being prepared in the butchery as Ian McCorkindale describes the process, value and rewards of marketing their beef directly to the ...

Video

Smart Water - Precision Irrigation: video

This is a video (5:08 min) about the importance of water to a fully-irrigated 1600ha farming and wine-producing enterprise on the banks of the Murray River and the effectiveness of its fully automated irrigation system. The enterprise is Andrew Peace Wines and the system was developed by WiSA. The video iillustrates viticulture ...

Video

From Citrus to Almonds: video

This is a video [6:25 min] about growing almonds on a property in the Riverland of South Australia and why the owners switched from citrus to almond production. The first part of the video illustrates the characteristics of the property and explains the long-term strategy and business reasons for the switch. The next part ...

Video

Salmon Growing in Tasmania: video

This is a video [5:52 min] about large scale farming salmon at Huon Aquaculture in southern Tasmania. It illustrates the the operation of the aquaculture business, its infrastructure, the salmon life cycle and the efficiency levels of salmon production gained. The commentary initially focuses on the importance of aquaculture ...