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Listed under: Economics and business > Marketing > Promotion (Marketing)

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Art in Advertising

TLF-IDA003794

In this teaching activity, students will explore how visual artwork supports key messages in advertising and the concept of a “call to action”. They will apply elements and principles of design to create original advertisements for an audience.

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The Conversation: business strategies

TLF-IDM021556

This resource contains a series of explanatory articles about contemporary business strategy, innovation, and the digital economy. It can be used to develop a broad understanding of contemporary business strategy, innovation, and the digital economy.