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Listed under:  Language  >  Text types  >  Persuasive texts  >  Advertising
Listed under:  Economics and business  >  Marketing  >  Promotion (Marketing)  >  Advertising
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Art in Advertising

In this teaching activity, students will explore how visual artwork supports key messages in advertising and the concept of a “call to action”. They will apply elements and principles of design to create original advertisements for an audience.

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Representation in advertising

In this learning sequence students learn about the concept of representation, and that representations are purposefully constructed in genres such as advertising. They explore the codes and conventions of online representations and the ways that gender, age and ethnicities might be represented in the media. Students are ...

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Consumer culture: Are we being bought?

This is a unit of inquiry made up of 12 learning sequences for year 7 in the English for the Australian Curriculum resource. Each learning sequence contains a series of resources, suggested activities to carry out with students and a post-activity reflection. Students focus on using critical literacy skills to explore ...