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Developing and Designing New Product Lines and Marketing Strategies

This is a unit of work about developing new market lines and strategies to sell a new or revamped product. It includes researching existing markets, target markets and other influences that affect the marketing of a new product. The resource has a teacher guide and a presentation that provides background information and ...

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Grandvewe - Cheese Farm - cheese also comes from sheep!! Tasmania

This is a video about farmer and cheesemaker Diane Rae and how she and her children established a sheep dairy agribusiness. It shows scenes of Grandvewe farm and cheesery as she speaks of how they learnt to be sheep farmers; researched dairy sheep overseas; and changed production systems as a result of experience. She tells ...

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Investigating Australian approaches to producing fish, seafood and meat: producer video

This is a video about the Robarra barramundi aquaculture operations at West Beach and Robe in South Australia. Presented by Lance Vater, Managing Director of the Vater Corporation that includes Robarra, it shows the stages of production from an egg to a 100mm fingerling at West Beach; the feeding and grading of fish in ...

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Bees and Berries a great combination

This is a video about part-time farmer Jeff Kynaston and how he produces and sells berry and honey products. It shows scenes of his work as he tells of his satisfaction in growing boysenberries, raspberries and blackberries; picking the berries only when they are fully ripe; selling them within two days of harvest at farmers' ...

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Bruny Island Providore

This is a short clip in which the business owner of a Tasmanian fudge company describes the establishment and development of his confectionery business. Business owner, Michael, explains the production model behind his successful enterprise including the business location, the local sourcing of raw materials, and a world’s-first ...

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Rugby Farms vegetable farm - different roles of employees

This is a short clip about a large business producing vegetables in Stanthorpe, Queensland for local and international markets. In this clip, a business manager describes the size of the business in terms of number of employees and physical area. It also shows three employees, a staff trainer, an agronomist and a boiler ...

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IConnect Electrician supports Agribusiness in Tasmania

This is a short clip in which electrical contractor, Luke, describes his job working as an electrician specialising in agricultural irrigation. Luke describes his path to his current job, beginning with an apprenticeship in the family business, and also explains what he enjoys about his job and the benefits of working in ...

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CERES Environment Park

This is a video about the sustainable not-for-profit agribusiness operated by the Centre for Education and Research in Environmental Strategies (CERES) in inner Melbourne. CERES Environment Park runs an organic farm, fruit and vegetable delivery business, and delivers educational programs to schools. Presented by the ...

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Out and about on farms: producer video

This is a video about the Willalooka Pastoral Company in South Australia and its annual cycle of cattle and sheep production. Narrated by owner Thyne McGregor, it shows the scale of the company's operations as he describes how its 10,000 ha size came about and how its five staff are deployed. He emphasises the importance ...

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Get Shucked Oysters

This is a short clip about a Tasmanian oyster farmer producing and serving farm-fresh oysters on site on Bruny Island. In this clip, oyster farmer and business owner, Joe Bennett, describes how he established his business from very small beginnings and has grown it to satisfy consumer demand. Watch to find out how this ...