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Chinese / Year 9 and 10 / Understanding / Language variation and change
Version 8
Curriculum content descriptions
Analyse the language of different media and examine the ways in which media use language to persuade and influence others (ACLCHU262)
Elaborations
- evaluating the impact of word choices (for example, 百衣百顺 for steam iron; 自然最健康，绿色好心情 for instant noodles) and discussing features of advertising language （广告词）, for example, 简洁， 对仗，谐音，and how it relates to the brand and product
- viewing samples of 公益广告 for charity and non-profit organisations, and analysing the different ways in which imagery, voice and language use are combined, and the effect of these stylistic choices, for example, 好感型，优质型 and 励志型
General capabilities
ScOT terms
Media influence, Persuasive texts, Chinese languages