Chinese / Year 9 and 10 / Understanding / Language variation and change

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Curriculum content descriptions

Analyse the language of different media and examine the ways in which media use language to persuade and influence others (ACLCHU262)

Elaborations
  • evaluating the impact of word choices (for example, 百衣百顺 for steam iron; 自然最健康,绿色好心情 for instant noodles) and discussing features of advertising language (广告词), for example, 简洁, 对仗,谐音,and how it relates to the brand and product
  • viewing samples of 公益广告 for charity and non-profit organisations, and analysing the different ways in which imagery, voice and language use are combined, and the effect of these stylistic choices, for example, 好感型,优质型 and 励志型
General capabilities
  • Literacy Literacy
  • Critical and creative thinking Critical and creative thinking
  • Personal and social capability Personal and social capability
ScOT terms

Media influence,  Persuasive texts,  Chinese languages

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