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Listed under:  Language  >  Text types  >  Persuasive texts  >  Advertising
Video

General Motors Holden - Holden's Number One, c1966

This black-and-white clip shows a television advertisement for General Motors-Holden's 1964 range of HD sedans and wagons. The advertisement uses a three-verse jingle with the refrain 'Holden's number one' while showing three scenarios to feature the Holden's attributes and versatility: a suburban family on a boating trip, ...

StillImage

'Modern miniature photography at lowest cost', 1930s

This is a colour poster advertising Kodak cameras that was printed in the 1930s. Its text reads, 'LET US DEMONSTRATE THE MINIATURE KODAKS DE-LUXE' and 'Modern Miniature Photography AT LOWEST COST'. The miniature camera models, listed along the bottom of the poster, are Retina, Bantam, Duo and Suprema. The poster features ...

StillImage

GTV9, shooting a commercial on set, 1969

This is a black-and-white image from the original negative depicting a group of actors rehearsing for a Kellogg's Corn Flakes commercial in a studio at GTV-9 Television. Three men, wearing white shirts and ties, are seated at a table on which are laid breakfast items. Behind them stand a woman and man who are looking at ...

Video

Liberal Party Cinema Advertisement: 'The golden age', 1946

This is a cinema advertisement for the Liberal Party made for the election campaign of 1946. The advertisement uses footage of flocks of sheep and horses ploughing the land and of working factories to present a view of a young, fertile and vigorous Australia exporting its surplus to other countries. The advertisement contrasts ...

Image

Sheet music cover for the 'Aeroplane Jelly song'

This is an image of the front cover of the sheet music for the 'Aeroplane Jelly song' with a photograph of the composer, Albert Lenertz (1891-1943), wearing evening dress. The sheet music was produced by the Aeroplane Jelly Company in 1930.

Audio

Happy Little Vegemites

This is the famous advertising jingle for the yeast-based spread Vegemite, probably composed in 1949 and sung by The Happy Little Vegemites Trio. It concludes with a spoken message about Vegemite's nutritional value. According to the records of Kraft Foods Ltd, the makers of Vegemite, the jingle was first broadcast on Australian ...

Teacher resource

Cooee: a call to war: Teacher idea

This Teacher idea uses footage and photographs of the First World War to help students understand the causes of the War, the experiences of those who fought, the reactions of those on the home front and the Anzac legacy that continues today. It includes a unit of work developed and trialled by a teacher.

Video

General Motors Holden - FE Holden: The Average Man, 1956

This black-and-white clip shows a television advertisement for the 1956 Holden FE sedan. A male General Motors-Holden's (GMH) representative describes the three-year design and manufacture process involved in developing the new Holden. His voice-over accompanies scenes of a life-sized plastic model of a male driver used ...

Video

General Motors Holden - Range of Products, c1958

This black-and-white clip shows an advertisement for the wide range of products, vehicles and equipment manufactured by General Motors-Holden's (GMH) and its subsidiaries. A narration accompanies scenes of GMH cars in a suburban street, GMH domestic appliances, its Dandenong factory producing parts for its subsidiary NASCO ...

Video

General Motors Holden - Export Holden, c1962

This black-and-white clip shows a television advertisement that details the export of General Motors-Holden's (GMH) cars across the Asia-Pacific region and beyond. A male narrator explains in voice-over the history of Holden exports between 1954 and 1962. The advertisement features what is mostly actuality footage of the ...

Video

General Motors Holden - Saturday Kind of Car, 1967

This black-and-white clip shows a 1967 television advertisement for the Holden HR station sedan. The clip opens with a paper boy delivering The Age newspaper to a suburban family home on a Saturday morning, followed by scenes of family errands and activities carried out using the family Holden car - grocery shopping, taking ...

Audio

Sydney Flour song

This is a 1955 radio advertisement for the Sydney Flour Company. It incorporates the jingle 'Sydney Flour is our flour', composed by Jack Lumsdaine 10 years before, and two spoken messages, one from children and the other from an adult male.

Image

Health stamps poster

This is a full-colour poster (57 cm x 44.5 cm) featuring an illustration of children playing at the beach. In the foreground, a boy with a spade at his side stands by a heap of sand he has dug, flexing his arm muscles. Two girls and another boy, all dressed in swimwear, are looking at the central figure. Across the bottom ...

Image

'War work! Urgent! Priority!'

This is a black-and-white poster with an illustration of an attractive woman at work in a milk factory, and cans of condensed milk on a production line. The poster is titled 'War Work! Urgent! Priority!'. The text urges Australians to increase milk production to service the war effort. There is also a secondary message ...

Image

'Shooting breakers?'

This is a black-and-white recruitment poster for the Australian Imperial Force captioned, 'Are you shooting breakers when YOU SHOULD BE BEHIND A GUN?'. The poster shows a photograph of a soldier lying on the ground shooting a Bren light machine gun. Behind him is a sketch of a man shooting a wave on a surfboard in a similar ...

Image

'Fight! Fight! Fight!'

This is a black-and-white poster showing a map of Australia and text urging Australians to 'Fight! Fight! Fight!'. The text calls for men and women to join in the fight against the enemy on the front line or the home front to defend freedom. The poster was produced by the Commonwealth Advertising Division during the Second ...

Image

'This is OURS'

This is a black-and-white poster showing a map of the world on which Australia is highlighted and linked to the five stars of the Southern Cross. The poster is titled 'This is OURS', and its emotive text urges Australians to fight to win on the battlefield and at home. The poster was produced by the Commonwealth Advertising ...

Image

'Has your kitchen gone to war?'

This is a black-and-white poster entitled 'HAS YOUR KITCHEN GONE TO WAR?' and with a message in bold print at the bottom, 'BUY LAMB and help to win the War in your Kitchen'. The text is a message from the Commonwealth Government, urging the Australian housewife to buy surplus lamb in order to reserve beef for export to ...

Video

KIWI Shoe Polish, 1916 - asset 5

This is an excerpt from a silent, black-and-white advertisement for KIWI Shoe Polish, made in Britain for an audience throughout the British Empire during the First World War. The excerpt opens with a view of the service entrance of a hotel. A sign above the entrance reads 'STAFF & GOODS'. An Australian soldier stands with ...

Video

Australia Post - We deliver 1, 1988; Corporate image

This clip shows black-and-white and colour footage of historic postal delivery methods, both real and re-created, and contemporary colour footage of electronic transmissions conducted by Australia Post staff in smart corporate uniforms. Images of postal machinery and busy postal workers accompanied by an upbeat corporate ...