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Listed under:  Language  >  Text types  >  Persuasive texts  >  Advertising

'Modern miniature photography at lowest cost', 1930s

This is a colour poster advertising Kodak cameras that was printed in the 1930s. Its text reads, 'LET US DEMONSTRATE THE MINIATURE KODAKS DE-LUXE' and 'Modern Miniature Photography AT LOWEST COST'. The miniature camera models, listed along the bottom of the poster, are Retina, Bantam, Duo and Suprema. The poster features ...


GTV9, shooting a commercial on set, 1969

This is a black-and-white image from the original negative depicting a group of actors rehearsing for a Kellogg's Corn Flakes commercial in a studio at GTV-9 Television. Three men, wearing white shirts and ties, are seated at a table on which are laid breakfast items. Behind them stand a woman and man who are looking at ...


Liberal Party Cinema Advertisement: 'The golden age', 1946

This is a cinema advertisement for the Liberal Party made for the election campaign of 1946. The advertisement uses footage of flocks of sheep and horses ploughing the land and of working factories to present a view of a young, fertile and vigorous Australia exporting its surplus to other countries. The advertisement contrasts ...


General Motors Holden - Holden's Number One, c1966

This black-and-white clip shows a television advertisement for General Motors-Holden's 1964 range of HD sedans and wagons. The advertisement uses a three-verse jingle with the refrain 'Holden's number one' while showing three scenarios to feature the Holden's attributes and versatility: a suburban family on a boating trip, ...


Sheet music cover for the 'Aeroplane Jelly song'

This is an image of the front cover of the sheet music for the 'Aeroplane Jelly song' with a photograph of the composer, Albert Lenertz (1891-1943), wearing evening dress. The sheet music was produced by the Aeroplane Jelly Company in 1930.


Happy Little Vegemites

This is the famous advertising jingle for the yeast-based spread Vegemite, probably composed in 1949 and sung by The Happy Little Vegemites Trio. It concludes with a spoken message about Vegemite's nutritional value. According to the records of Kraft Foods Ltd, the makers of Vegemite, the jingle was first broadcast on Australian ...


Advertising sign for Arnott's Biscuits, 1930-50

This is a hand-painted enamel and wooden Arnott's Biscuits advertising sign made in Sydney, New South Wales. A gold border surrounds the blue-grey background with text in black and red lettering: 'CHOOSE YOUR / Arnott's FAMOUS biscuits / THERE IS NO SUBSTITUTE FOR QUALITY'. The Arnott's parrot trademark is at lower left. ...


'Give a Kodak' poster, 1938

This is a colour poster advertising Kodak cameras for a 1938 Christmas sales campaign. The advertising slogan reads 'Kodaks and Brownies / GIVE A KODAK / Kodak film Gift Packages', set against a background illustration of holly in red and green. The back of the poster, not seen here, is in the form of a 'Kodak Trade Circular' ...


Camera operator filming a woman cooking on a barbeque, 1970

This is a black-and-white image from a negative depicting a male camera operator filming a woman cooking meat on a small barbeque, next to a swimming pool in a private garden. Another crew member is holding a board in front of the camera. On the board is written in chalk, 'VULCAN / SCENE 30G / TAKE 1'.


Black Magic Chocolates advertising sign, c1950

This is a Black Magic Chocolates advertising sign on a painted wooden board, once displayed at the Old Lolly Shop, Carlton North. The heads of a smiling man and woman, linked by pink roses, are featured in the centre. Above and below them are written the words: 'We know that / BLACK MAGIC Chocoates / ARE THE BEST!' The ...


Cole's Little Men from Cole's Book Arcade, 1883

This video features curator Deborah Tout-Smith talking about the Cole's Little Men on display in Museum Victoria. These models of two little men in sailor suits were made in 1883. They are shown at the top of a large wooden cabinet, operating a crank that turns a roller containing a variety of signs attached to it. The ...


Advertising sign for 'Gillespie's Celebrated Buffalo Boots', 1875-1916

This is a point-of-sale advertising sign made for C Gillespie by John Sands Ltd, Sydney, at some time between 1875 and 1916. The sign was displayed at a store run by Sat and Amelia Wong near Crookwell in New South Wales. It is in portrait format on thick card with a light-green background, a colour illustration of a buffalo ...


ALP cinema advertisement: 'In the Wake of the Storm', 1946

This is a cinema advertisement for the Australian Labor Party, made for the election campaign of 1946. The advertisement presents Prime Minister Ben Chifley as the man who can steer Australia through the dangers of inflation to prosperity. Reminding viewers of Labor's leadership in the Second World War, the clip shows dramatic ...


Liberal Party Cinema Advertisement: 'The house that you built', 1949

This black-and-white cinema advertisement for the 1949 federal election was made for the Liberal Party of Australia. The advertisement opens with soft background music accompanying footage of (the former) Parliament House and a narrator telling viewers that the parliament was built by their fathers as a symbol of democracy ...


The 'Grim Reaper', safe sex and homophobia

This clip is about some of the safe sex campaigns of the late 1980s and their unintended effect on the gay community. The clip opens with two safe sex community advertisements, including the famous 1987 Grim Reaper advertisement. Yianni Zinonos explains the value of the safe sex message but highlights the resultant increase ...

Interactive Resource

SeeMe: The media, my world and me

The SeeMe website is designed for year 8 students and their teachers. It promotes a positive body image and tackles idealised media portrayals of beauty and gender, and the influence they have on young people. There are five modules and a digital interactive titled 'Photoshock', which explores the ways images are digitally ...

Teacher resource

Cooee: a call to war: Teacher idea

This Teacher idea uses footage and photographs of the First World War to help students understand the causes of the War, the experiences of those who fought, the reactions of those on the home front and the Anzac legacy that continues today. It includes a unit of work developed and trialled by a teacher.


General Motors Holden - FE Holden: The Average Man, 1956

This black-and-white clip shows a television advertisement for the 1956 Holden FE sedan. A male General Motors-Holden's (GMH) representative describes the three-year design and manufacture process involved in developing the new Holden. His voice-over accompanies scenes of a life-sized plastic model of a male driver used ...


General Motors Holden - Range of Products, c1958

This black-and-white clip shows an advertisement for the wide range of products, vehicles and equipment manufactured by General Motors-Holden's (GMH) and its subsidiaries. A narration accompanies scenes of GMH cars in a suburban street, GMH domestic appliances, its Dandenong factory producing parts for its subsidiary NASCO ...


General Motors Holden - Export Holden, c1962

This black-and-white clip shows a television advertisement that details the export of General Motors-Holden's (GMH) cars across the Asia-Pacific region and beyond. A male narrator explains in voice-over the history of Holden exports between 1954 and 1962. The advertisement features what is mostly actuality footage of the ...