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MoneySmart: Advertising detectives

In ASIC's MoneySmart Teaching Advertising detectives students will become detectives in a bid to help solve an alarming case of advertisements influencing children to buy or want a product. Students will investigate the different gimmicks/tricks used in advertising, how they target children and how their effect can be minimised. ...

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The ad campaign

This learning sequence invites students to analyse the 'Dumb Ways to Die' advertising campaign and how the key messages are communicated to the audience. Students then design a new iteration of the Dumb Ways to Die campaign, that could engage a young audience and provide messages about travel safety not covered by the original ...