Economics and business / Year 9 / Economics and Business Knowledge and Understanding

Curriculum content descriptions

The nature of innovation and how and why businesses seek to create and maintain a competitive advantage in the market, including the global market (ACHEK041)

Elaborations
  • identifying the reasons businesses seek to build or create a competitive advantage (for example, to meet the changing demands of a competitive global market and improve their profit margins)
  • investigating the different strategies businesses use to create competitive advantage (for example, research and development, offering a lower-cost product, or by implementing efficient internal operations strategies)
  • discussing whether the adoption of strategies based around corporate social responsibility can increase the competitive advantage of businesses
  • exploring emerging techniques businesses can use to gain an advantage, such as blended marketing, open innovation and use of social media
General capabilities
  • Critical and creative thinking Critical and creative thinking
  • Ethical understanding Ethical understanding
ScOT terms

Globalisation,  Competitive advantage

Video

Sciencey: Five things you should know about renewable energy

Check out how we make electricity, the different renewable energy sources we have developed and how batteries work. Then, find out about hydro-electricity and why Australia could one day be the world’s biggest exporter of renewable energy. Lastly, discover virtual power plants. Why is it important to focus on renewable ...

Video

From Citrus to Almonds: video

This is a video [6:25 min] about growing almonds on a property in the Riverland of South Australia and why the owners switched from citrus to almond production. The first part of the video illustrates the characteristics of the property and explains the long-term strategy and business reasons for the switch. The next part ...

Video

Salmon Growing in Tasmania: video

This is a video [5:52 min] about large scale farming salmon at Huon Aquaculture in southern Tasmania. It illustrates the the operation of the aquaculture business, its infrastructure, the salmon life cycle and the efficiency levels of salmon production gained. The commentary initially focuses on the importance of aquaculture ...

Video

Bruny Island Providore

This is a short clip in which the business owner of a Tasmanian fudge company describes the establishment and development of his confectionery business. Business owner, Michael, explains the production model behind his successful enterprise including the business location, the local sourcing of raw materials, and a world’s-first ...

Video

Exploring farms that produce our meat and wool:producer video

This is a video about Mayura Station in South Australia and the full-blood Wagyu beef it produces. It is introduced by owner Scott deBruin who explains the origin of Wagyu cattle in Japan; points to the characteristic marbling of its meat preferred by Asian customers; and outlines the importance of high energy grain feed ...

Video

A Year on a Farm: producer video

This is a video about operation of an organic orchard near Kalangadoo in South Australia and the commitment to biodiversity of its owners Michelle and Chris McColl. Michelle McColl describes and illustrates the annual cycle of work with the trees and fruit while discussing the economic and agronomical advantages of the ...

Video

Exploring the production and marketing of seafood: producer video

This is a video about how wild-caught lobsters are processed for export and barramundi are farmed in two South Australian businesses. The first part is presented by Andrew Laurie, the owner of Sky Seafoods, who shows the work of the lobster fishermen who supply him and how the lobsters are processed. He describes how sustainability ...

Video

Weston Farm - organic farm (Tasmania)

This is a video about horticulturalist and farmer Richard Weston and his success in growing high quality organic food and flowers. It shows scenes of Weston Farm as he speaks of his commitment to quality niche products, the importance of diversification in small-scale farming, and the value of overseas research. He goes ...

Video

Waratah Australis Nursery (flowers) – Batlow, New South Wales

This is a video about plant breeder and nursery owner Brian Fitzpatrick and his work of breeding waratahs. It shows scenes of his activities in the Waratah Australis Nursery as he speaks of the magnificence of waratahs; the stages in the breeding process including hand-pollination and the production of 12,000 seedlings ...

Video

Finding farms: producer video

This is a video about how lobsters are harvested and processed in South Australia for live export to China. In the first part of the video, Mark Denton, a professional rock lobster fisherman describes how the sustainability of the lobster fishery is ensured; compares and contrasts his work with farming any other form of ...

Video

The Australian Dream: Cultural identity

Cultural identity gives us a sense of connection and belonging and an understanding of who we are and where we come from. There is a direct connection between people's sense of cultural identity and their health and wellbeing. This clip explores some of our nation’s history, including how Australia Day is seen by both Indigenous ...

Video

The Making of Modern Australia: Aunty Beryl Carmichael on spirit and culture

Ngiyaampaa Elder Aunty Beryl Carmichael speaks in this clip about how important it is that Aboriginal people care for, or nurture, their spiritual self. She discusses the way things are connected and the importance of Dreaming stories. She also explains why she passes on knowledge and cultural heritage to younger members ...

Video

Meet the Fremantle Port Hostesses

In the 1960s, Marie Novak and Pauline Noble worked for the Fremantle Port Authority as hostesses, welcoming new migrants who arrived by ship. Why were hostesses needed? How do Marie and Pauline describe their time as hostesses? Compare the migration experiences of Marie's and Pauline's families. How did their backgrounds ...

Video

BTN: Australia and Vietnam War

The Vietnam War was a war fought between North and South Vietnam in the 1960s and the 70s. How did Australia become involved in this war and how did it ultimately change Australia? Find out about the attitudes of the public to the war in the 1960s and 1970s, and how it shaped the Australian Government's decision to be involved ...

Video

How did change accelerate?

This 12 minute video is divided into two parts and presents an overview of the rapid development of the modern world. Part 1 presents reasons for the exponential growth in the world's population over the last 500 years including the development of global networks and commerce and the discovery of fossil fuel energy, which ...

Video

Foreign Correspondent: Bali - tourism and development

Bali, a world-renowned slice of paradise in Indonesia, is undergoing rapid development to accommodate the increase in foreign tourism. Tourism brings money but it also drives up prices and affects the environment. View this clip to explore the issues experienced by those living in paradise.

Video

The Snowy Mountains Scheme

How did the Snowy Mountains Hydro-Electric Scheme come to be Australia's greatest economic achievement in the decades following World War II? In this clip, discover what Australia hoped to accomplish through the scheme, and some of the sacrifices that were made for it. Also learn what life was like for migrants from war-devastated ...

Video

Nexus: Holden, the 'all-Australian car'

What made Holden cars symbols of Australia during the 1950s, 60s and 70s? During this period, more than any other vehicle, the Holden came to reflect changing lifestyles in Australia, and helped to define for many what it meant to be 'Australian'. Find out the impact that generations of Holden vehicles have had on the lives ...

Video

Why Australia wanted a White Australia policy

The Immigration Restriction Act of 1901 was designed to limit non-British immigration to Australia. It came to be known as the White Australia policy. In some quarters, people of non-British (and especially non-European) heritage were regarded as being inferior, greedy or unable to fit in with dominant Australian society. ...

Video

Counted: Australian culture in the 1960s

What was Australia like in the 1960s? Why does reporter Stan Grant say that "change is coming" at this time, for Aboriginal and Torres Strait Islander people? Choose one of the people mentioned in this video and do some research into their sporting, artistic or political achievements.