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Listed under:  Economics and business  >  Economy  >  Markets  >  Target markets
Interactive resource

Innovation cycle: sell

Look at processes and skills needed to sell products. Explore a case study on the sales of Victa lawn mowers in Australia. See how the innovators marketed their products for over 50 years. Investigate possible distribution channels for a new tent. Choose the method best suited to the marketing requirements (informative, ...

Interactive resource

Fashion design: advertising

Help plan an advertising campaign for clothes made by a fashion design company. Review catalogue mock-ups, images and marketing text. Choose the items which best meet the company's needs. Compare and contrast three magazines, and decide which is best suited for your target market. As you go, look up the meaning of tricky ...

Interactive resource

Selling: soft drinks

Boost the sales of a soft drink company. Survey people aged under 16. Choose ingredients for a new soft drink to fit in with survey results. Get feedback from a taste test. Design labelling for a new soft drink can to fit in with market research results. Make a promotional sign that will appeal to the target audience. Check ...

Interactive resource

Selling: chocolate

Boost the sales of a chocolate company. Survey people aged under 16. Choose ingredients for a new chocolate bar to fit in with the survey results. Get feedback from a taste test. Design labelling for a new chocolate wrapper to fit in with market research results. Make a promotional sign that will appeal to the target audience. ...

Interactive resource

Selling: biscuits

Boost the sales of a biscuit company. Survey people aged between 16 and 24. Choose ingredients for a new biscuit to fit in with survey results. Get feedback from a taste test. Answer questions about packaging by referring to graphics. Design labelling for a packet of biscuits to fit in with market research results. Make ...

Interactive resource

Digital story: Where's Gladys: images

Turn a print narrative story designed for 3- to 4-year-old children into a digital book with illustrations and voice narration. Read a survey to find out what different age groups like to read and what kind of illustrations they enjoy. Select illustrations to suit the story and to match the preferences of 3 to 4 year olds. ...

Interactive resource

Digital story: A Kennel for Sophie: images

Turn a print narrative story designed for 3- to 4-year-old children into a digital book with illustrations and voice narration. Read a survey to find out what different age groups like to read and what kind of illustrations they enjoy. Select illustrations to suit the story and to match the preferences of 3 to 4 year olds. ...

Interactive resource

Digital story: Tony's Adventure: images

Turn a print narrative story designed for 10 and 11 year olds into a digital book. Read a survey to find out what different age groups like to read and what kind of illustrations they enjoy. Select illustrations to suit the story and to match the preferences of 10 and 11 year olds. Listen to and choose voice narration that ...

Video

You Have No Secrets, 1992: Target demographic

This clip shows a political direct mail consultant in southern California, USA, explaining how a 'process of elimination' is used to establish particular groups in society prior to specific targeting with political mail-outs. Frank explains that southern California has a large gay population and finding these people is ...

Moving Image

DIY - DOCO

This website introduces documentary filmmaking to aspiring filmmakers, predominantly through animated and narrated clips. The navigation menu on the left-hand side of the site provides links to: style and genre (with eight styles covered, including sample clips from documentaries), documentary elements (camera, soundtrack, ...